Saturday, August 29, 2015

VP of Business Development -- Presentation Testing, Inc.

VP of Business Development About this company: Presentation Testing, Inc., is the industry leader in scientifically testing and refining the effectiveness of business and issue-advocacy presentations. The firm helps its clients—which include some of DC’s most influential trade associations—become more successful by applying the power of behavioral science and social psychology to the process of dial testing. In its research, our focus group moderators instruct study respondents to provide moment-to-moment feedback to help refine the messages its clients deliver. This is done by directing each audience member to turn a hand-held dial to give continuous feedback as they watch a speaker. This feedback pinpoints the presentation's "weak spots" based on a single criterion, such as agreement, understanding, or interest. Follow-up conversations probe for “why.” The Perception Analyzer dial technology we use at Presentation Testing has been widely employed for ad testing, political research, media testing, and jury testing. Job Summary: Presentation Testing, Inc. is seeking a business development expert with experience selling professional services to trade associations, advocacy groups, and think tanks. This position will be based in the Washington, DC area. Responsibilities: • Develop and implement an overarching strategy for acquiring new business • Create new sales channels • Sell our professional services to the types of organizations mentioned above • Build and maintain strong relationships with communications executives • Serve as our primary presence in Washington, DC, which includes conducting face-to-face meetings with prospective clients and attending events to meet prospective clients Desired Skills, Experience, and Characteristics: • Minimum of five years of experience selling professional services to national trade associations, advocacy groups, and/or think tanks • Bachelor’s degree or higher • Proven ability to cultivate and manage professional relationships • Exceptional communication skills and attention to detail • Strong analytical, presentation, and writing skills • Considerable knowledge about public policy issues • Capacity to work independently Salary commensurate with experience. We are an equal opportunity employer. Please send your resume and a writing sample (a cover letter is OK) to Cindy Ng

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